Compared Bono and Tom DeLonge, Madonna is more often performed as an investor and has only a few businesses. However, many media mentions Madonna as a successful entrepreneur and intelligent, for being able to design strategies of branding, and selling what is desired by many people in the world, namely himself.
Madonna's image of itself as a 'chameleon' frequently changing images according to the tastes of the music market at the time. He studied how the music industry at the time, then make branding and marketing strategies that can be done.
Whether through merchandising sales, released a video, or do a concert tour. In fact, one of the great professor from Cranfield School Management called it America's smartest businesswoman.
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